DARK ARTS

Warner Bros. studio tour london SEASON CAMPAIGN

Warner Bros. Studio Tours London, The Making of Harry Potter, regularly holds special seasonal exhibitions and events, the most prominent of which are the annual celebrations around Christmas & Halloween. This campaign for Halloween 2021 focused on the dark magic side of the Wizarding World, the Dark Arts.

My inspiration came from the potions classroom where a lot of the darkest magic can be found. The artwork combined this classroom setting, which can be found at the studio tour, with the Dark Mark, a symbol of the deadliest side of magic in the Potter universe: a snake emerging from the mouth of a human skull, as seen in Harry Potter and the Goblet of Fire.

MOTION KEYARTS for SOCIAL

These motion key arts for social media were adapted from the static campaign by my colleague at Tea, Krasimir Dzhenev.