EA SPORTS FIFA 22

WORLDWIDE OOH CAMPAIGN

The biggest sports game for the worlds biggest sport. For the second year running I headed up the agency creative side for the international rollout campaign for the EA Sports FIFA 22. The global campaign for EA Sports FIFA 22 spanned 14 cities around the world, in 10 countries, across 130 sites, involving 13 athletes led once again by global French superstar Kylian Mbappé.

The range of placements took in full, subtle & static digital screens; large format printed posters; bespoke print & digital placements; transport and included the biggest digital display in the world. This massive collaborative effort encompassing client, creative, media agencies, and local territory agents, created a holistic campaign with highly effective cut-through & impressive impact. Encompassing the creation and production of massive outdoor print pieces, bespoke transit spots, fly-posting, and overseeing the production of the digital delivery elements, it was a giant team effort with superb results.